Internationalization of the social hub to Canada

Fast, Lena; Mazliach, Lindsay; Obdeijn, Fleur Isabelle

Internationalization of the social hub to Canada

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Citation

Fast, L, Mazliach, L, Obdeijn, F. Internationalization of the social hub to Canada. 2023. handle: http://hdl.handle.net/10230/57770

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Abstract

This master thesis project presents a comprehensive business plan for the strategic expansion of The Social Hub (TSH) into the thriving hybrid-hospitality market of Montreal, Canada. The project substantiates the theoretical and practical viability of internationalizing this hybrid-hospitality and co-working facility. The business plan entails a comprehensive assessment, encompassing both internal and external dimensions of the Canadian market and its potential prospects. Beyond the market analysis, the following report includes an operational framework, a comprehensive marketing plan, a supply chain management strategy, a human resource plan as well as a thorough financial analysis. The aim is to deliver a well conceptualized internationalization strategy that will effectively position TSH in the new market in order to establish a strong presence and deliver exceptional experiences to its customers. With careful execution of the outlined plan, TSH is poised to become a prominent player in the Montreal hybrid hospitality sector with further expansion opportunities throughout North America in the future.