Measuring asymmetries in brand associations using correspondence analysis
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- dc.contributor.author Greenacre, Michaelca
- dc.contributor.author Torres, Annaca
- dc.contributor.other Universitat Pompeu Fabra. Departament d'Economia i Empresaca
- dc.date.issued 2002-07-01ca
- dc.date.modified 2016-09-29T02:50:20Zca
- dc.format.mimetype application/pdfca
- dc.identifier https://econ-papers.upf.edu/ca/paper.php?id=630ca
- dc.identifier.uri http://hdl.handle.net/10230/904ca
- dc.language.iso engca
- dc.relation.ispartofseries Economics and Business Working Papers Series; 630ca
- dc.rights L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commonsca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/ca
- dc.subject.keyword Statistics, Econometrics and Quantitative Methodsca
- dc.subject.keyword brand dominanceca
- dc.subject.keyword attribute dominanceca
- dc.subject.keyword measure of assymetriesca
- dc.subject.keyword correspondence analysisca
- dc.title Measuring asymmetries in brand associations using correspondence analysisca
- dc.type info:eu-repo/semantics/workingPaperca