Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
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- dc.contributor.author Lopezosa, Carlos
- dc.contributor.author Giomelakis, Dimitrios
- dc.contributor.author Pedrosa, Leyberson
- dc.contributor.author Codina, Lluís
- dc.date.accessioned 2023-05-09T06:17:02Z
- dc.date.available 2023-05-09T06:17:02Z
- dc.date.issued 2024
- dc.description.abstract Purpose – This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach – This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61 semi-structured interviews with experts that are representative of a range of different professional profiles within the fields of journalism and search engine positioning (SEO) in Brazil, Spain and Greece. Based on the data collected, the authors created five semantic categories and compared the experts’ perceptions in order to detect common response patterns. Findings – This study results confirm the existence of different degrees of convergence and divergence in the opinions expressed in these three countries regarding the main dimensions of Google Discover, including specific strategies using the feed, its impact on web traffic, its impact on both quality and sensationalist content and on the degree of responsibility shown by the digital media in its use. The authors are also able to propose a set of best practices that journalists and digital media in-house web visibility teams should take into account to increase their probability of appearing in Google Discover. To this end, the authors consider strategies in the following areas of application: topics, different aspects of publication, elements of user experience, strategic analysis and diffusion and marketing. Originality/value – Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining Google Discover.
- dc.description.sponsorship This work was supported by the Spanish Ministry of Science, Innovation and Universities under Grant (PID 2021-123579OB-I00).
- dc.format.mimetype application/pdf
- dc.identifier.citation Lopezosa C, Giomelakis D, Pedrosa L, Codina L. Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece. Online Information Review. 2024;48(1):123-43. DOI: 10.1108/OIR-10-2022-0574
- dc.identifier.doi http://dx.doi.org/10.1108/OIR-10-2022-0574
- dc.identifier.issn 1468-4527
- dc.identifier.uri http://hdl.handle.net/10230/56723
- dc.language.iso eng
- dc.publisher Emerald
- dc.relation.ispartof Online Information Review. 2024;48(1):123-43.
- dc.relation.projectID info:eu-repo/grantAgreement/ES/3PE/PID2021-123579OB-I00
- dc.rights This is the peer reviewed version of the following article: Lopezosa C, Giomelakis D, Pedrosa L, Codina L. Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece. Online Information Review. 2023. [21 p.], which has been published by Emerald in final form at http://dx.doi.org/10.1108/OIR-10-2022-0574
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.subject.keyword Digital media
- dc.subject.keyword Google discover
- dc.subject.keyword Search engine optimization
- dc.subject.keyword Online journalism
- dc.subject.keyword Mobile news
- dc.subject.keyword Personalized news
- dc.subject.keyword Web visibility
- dc.subject.keyword Google
- dc.title Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/acceptedVersion