Relaciones públicas y redes sociales: creación e implementación de marcas personales

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Jiménez-Morales M. Relaciones públicas y redes sociales: creación e implementación de marcas personales. Opción. 2016; 32(9): 945-60.

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Personal Branding is a communication tool that receives the name of the person from which it is created. Sheltered in the 2.0 environment and aided by social media, personal branding has acquired an extreme importance for Public Relations. Taking into consideration case studies related to personal development and entrepreneurship, this article analyzes the role of social media in the architecture and implementation process of personal brands, exploring the importance of strategic communication in order to to achieve significant goals related to enterpreneurship.

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Public relations and social media: creation and implementation of personal brands

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