Internationalisation of a platform for the beauty and personal care industry

Chamorro Merino, Ariadna

Internationalisation of a platform for the beauty and personal care industry

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Citation

Chamorro Merino, A. Internationalisation of a platform for the beauty and personal care industry. 2020. handle: http://hdl.handle.net/10230/51987

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Abstract

The purpose of this project is to develop a strategy for the first phase of the internationalisation of the Beauty Connecting Business platform, a tool provided by Beauty Cluster Barcelona. Beauty Connecting Business is an online platform which enables companies operating in the beauty and personal care industry to find providers of capacities throughout the whole value chain and/or offer their own. By targeting an initial country, a proposal is drawn up to give response to the affiliated entities’ desire to extend the tool to external and/or international firms. Thus, this study seeks to raise cross-border collaboration and international trade.