Nuevo gerencialismo y educación: las metáforas del discurso empresarial en blogs para educadores

Hafner Táboas, Amalia; Sánchez Reina, Jesús Roberto

Nuevo gerencialismo y educación: las metáforas del discurso empresarial en blogs para educadores

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Hafner-Táboas A, Sánchez Reina JR. Nuevo gerencialismo y educación: las metáforas del discurso empresarial en blogs para educadores. Razón y Palabra. 2020;23(105):324-47.

Abstract

This paper aims to explore the interaction between two discursive fields: that of neomanagement and that of education. We assume that, in the current context, the traces of the managerial discourse can be identified in the educational discourse. In this research we will examine, from the Critical Discourse Analysis (Fairclough, 2009, Rogers, 2009, van Dijk, 1999), the discourse of educators who write publically available texts. From a corpus of texts collected in educational blogs, we identify and analyze the metaphors used to account for the relationship between both discourses. We start from the assumption that these metaphors are articulated within the framework of the new managerial discourse (Alonso & Fernández-Rodríguez, 2006, Boltanski & Chiapello, 2002, Laval & Dardot, 2013) and show that the discourse of Economics has “colonized” the educational discourse.