Demand for pharmaceutical drugs: A choice modelling experiment

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• dc.contributor.author Merino, Annaca
• dc.contributor.other Universitat Pompeu Fabra. Departament d'Economia i Empresa
• dc.date.accessioned 2017-07-26T10:50:18Z
• dc.date.available 2017-07-26T10:50:18Z
• dc.date.issued 2003-06-01
• dc.date.modified 2017-07-23T02:07:58Z
• dc.description.abstract Despite the importance of supplier inducement and brand loyalty in the drug purchasing process, little empirical evidence is to be found with regard to the influence that these factors exert on patients decisions. Under the new scenario of easier access to information, patients are becoming more demanding and even go as far as questioning their physicians prescription. Furthermore, new regulation also encourages patients to adopt an active role in the decision between brand-name and generic drugs. Using a stated preference model based on a choice survey, I have found evidence of how significant physicians prescription and pharmacists recommendation become throughout the drug purchase process and, to what extent, brand loyalty influences the final decision. As far as we are aware, this paper is the first to explicitly take consumers preferences into account rather than focusing on the behavior of health professionals.
• dc.format.mimetype application/pdfca
• dc.identifier https://econ-papers.upf.edu/ca/paper.php?id=704
• dc.identifier.uri http://hdl.handle.net/10230/1053
• dc.language.iso eng
• dc.relation.ispartofseries Economics and Business Working Papers Series; 704
• dc.rights L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/
• dc.subject.keyword brand loyalty
• dc.subject.keyword demand inducement
• dc.subject.keyword drug price elasticity
• dc.subject.keyword discrete choice experiment
• dc.subject.keyword Labour, Public, Development and Health Economics
• dc.title Demand for pharmaceutical drugs: A choice modelling experimentca
• dc.type info:eu-repo/semantics/workingPaper