Creació d'una cadena de botigues multimarca

Calafell Albó, Diana

Creació d'una cadena de botigues multimarca

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Citation

Calafell Albó, D. Creació d'una cadena de botigues multimarca. 2017. handle: http://hdl.handle.net/10230/34638

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Abstract

Swellon Imports SL, a fashion distribution company, plans to set up a new sales channel to directly reach the end consumer. In order to design the store chain that is planned, a brief study of the company and its current offer of brands and products is carried out. Also, the state of the retail fashion sector in Spain today is analysed and the various marketing possibilities within the multibrabd sales format are identified. Finally, the project for the concept store, the kind of shop that best suits the characteristics identified during the search , is presented and its economic viability is evaluated.