Els efectes de la campanya electoral per les eleccions generals espanyoles del 2015

Canals Bennasar, Marta

Els efectes de la campanya electoral per les eleccions generals espanyoles del 2015

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Canals Bennasar, M. Els efectes de la campanya electoral per les eleccions generals espanyoles del 2015. 2019. handle: http://hdl.handle.net/10230/42424

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Abstract

Political campaign has become a fundamental element of the electoral process. Its effects have been widely studied and defined. However, political science literature has minimized its effects talking about what is known as minimal effects. The emergence of a new electoral scenario in Spain in 2015 suggests that this trend could have change and, in this way, electoral campaign could become an important factor in the decision on the vote. Moreover, as campaign has an information function, we can also expect differences between new parties – Podemos and Ciudadanos– and traditional parties –PP and PSOE–. Based on different analysis, we conclude that this electoral campaign turns out to be relevant not only in terms of reinforcement, but also in terms of activation and conversion. Even so, differences between new and traditional parties are not observed.