Plan de marketing digital para un arquitecto autónomo

Orts Drago, Elena

Plan de marketing digital para un arquitecto autónomo

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Citation

Orts Drago, E. Plan de marketing digital para un arquitecto autónomo. 2016. handle: http://hdl.handle.net/10230/28162

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Abstract

Until 2009, the College of Architects of Catalonia prohibited the advertising of architects' services. Since then, many of them have plunged into the digital world to make themselves known. This project provides the implementation of a digital marketing plan for a freelance architect from Barcelona, ehore only communication channel has been word-of-mouth recommendation. With over 30 years of industry experience and extensive networking, Artur Albiol will be part of internet for the first time through a digital platform and diverse social networks.