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Browsing Articles (Departament d'Economia) by Subject "Online advertising"

Browsing Articles (Departament d'Economia) by Subject "Online advertising"

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  • Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio (INFORMS, 2020)
    The transition of the advertising market from traditional media to the internet has induced a proliferation of marketing agencies specialized in bidding in the auctions that are used to sell ad space on the web. We analyze ...

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