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Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem



Negotiating collaborations: booktubers, the publishing industry, and YouTube’s ecosystem

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Document Type: Article
Version: Published version
Date: 2019
This document is associated with a Creative Common license © The Author(s) 2019. Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons AttributionNonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
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