Cánovas Robles, Mireia; Cashell Múgica, Miren Fiona; Llopart Gonzalo, Andrea; Puigpelat Giné, Anna
(2022-07-19)
The hospitality industry in Spain is highly competitive, especially the restaurant sector due to the saturation of the market which complicates firms’ successes. However, the gourmet hamburger chain Goiko was able to launch ...