Browsing by Author "Mir-Bernal, Pedro"

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  • Fondevila i Gascón, Joan Francesc; Mir-Bernal, Pedro; Puiggròs-Román, Elena; Muñoz-González, Mònica; Berbel-Giménez, Gaspar; Gutiérrez-Aragón, Óscar; Feliu-Roé, Lluís; Santana-López, Eva; Rom Rodríguez, Josep; Sorribas-Morales, Carolina; Crespo, Javier L.; Marqués, Joaquín (Anápolis GO. Centro Universitário de Anápolis Programa do Mestrado Multidisciplinar em Sociedade Tecnologia e Meio Ambiente, 2016)
    The decision-making from a tourist depend son the social media experience. For tourists, the importance of qualitative sources (forexample, comments in forums of websites, blogs and social networks: Internet technologies) ...
  • Fondevila i Gascón, Joan Francesc; Polo López, Marc; Rom Rodríguez, Josep; Mir-Bernal, Pedro (MDPI, 2020)
    Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing ...
  • Fondevila i Gascón, Joan Francesc; Mir-Bernal, Pedro; Crespo, Javier L.; Carreras-Alcalde, Marta; Feliu-Roé, Lluís (Obercom, 2017)
    Social Networking Sites (SNS) and Instant Messaging (IM) applications have become very popular in the last decade. This article aims to investigate to what extent university students make use of SNS and IM in relation with ...

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