Zhao, Ruyi2016-05-102016-05-102016http://hdl.handle.net/10230/26260Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2015-2016Tutor: David ArnottEven though many (probably most) people, would think that the music industry is still/ngrowing, figures show that this sector is shrinking. However, the United States and South/nKorea reported good trends on their revenues. This paper aims to provide a better/nunderstanding of the music industry of an emerging country (South Korea) compared to/nthe leader in the industry (the United States). The four elements of the marketing mix/nare used to explore their music industry and to identify the differences and similarities/nbehind their successes. This study shows that their promotion of the music industry is/nfairly similar, the place is similar, but the distribution strategy is different, and their/nproduct and price are completely different. The similarities found are mainly related to/nthe globalization through the internet. By contrast, the differences are derived from/nhistorical, cultural and economic aspects.application/pdfengAttribution-NonCommercial-NoDerivs 3.0 SpainTreball de fi de grau – Curs 2015-2016Música -- Indústria i comerç -- Estats Units d'AmèricaMúsica -- Indústria i comerç -- Corea del SudMàrquetinginfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/openAccess