Scolari, Carlos Alberto, 1963-Fernández Cavia, Josep, 1963-2017-08-312017-08-312014Scolari C, Fernandez-Cavia J. Mobile applications and destination branding in Spain. International Journal of Interactive Mobile Technologies. 2014; 8(2):15-22. DOI: 10.3991/ijim.v8i2.35751865-7923http://hdl.handle.net/10230/32714The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.application/pdfeng© 2014 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution (CC BY) (http://creativecommons.org/licenses/by/3.0). Published article is available in International Journal of Interactive Mobile Technologies, 2014, 8(2).info:eu-repo/semantics/articlehttp://dx.doi.org/10.3991/ijim.v8i2.3575Mobile mediaMobile ecosystemAppTourismDestination brandinginfo:eu-repo/semantics/openAccess