Reiner, Hope2021-08-042021-08-042020http://hdl.handle.net/10230/48311Treball de fi de Màster Estudis Internacionals sobre Mitjans, Poder i DiversitatThe overall purpose of this study is to discover how the images of Kobe Bryant and Caroline Flack are discursively constructed on Twitter post-death and what these differences and similarities say about the construction of celebrity. The design of the study includes a quantitative content analysis and qualitative thematic analysis of a sample of 100 tweets with 100 or more retweets for each celebrity after their deaths. The major findings of this study conclude that the discourse for each celebrity is predominantly positive, however Kobe Bryant is referenced positively more frequently in relation to his character and career while the discourse surrounding Flack focuses on conflicts surrounding her death. Kobe Bryant is most commonly referenced as talented, a legend, and an inspiration in reference to his career while being referenced as a good guy, a family man, and someone larger than life in reference to his character. Caroline is most commonly referenced when bashing the media for bullying her into suicide. Conflicts relating to Bryant were minimal and referenced as something he overcame, while Flack faced more scrutiny for her wrongdoings. These findings indicate that a celebrity’s profession is linked with definitions of work and talent (definitions that are gendered).application/pdfengAttribution-NonCommercial-NoDerivs 4.0 internationalinfo:eu-repo/semantics/masterThesisKobe BryantCaroline FlackTwittercelebritydiscursive constructioninfo:eu-repo/semantics/openAccess