Hogarth, Robin M.Portell, MarionaCuxart, AnnaKolev, Gueorgui I.Universitat Pompeu Fabra. Departament d'Economia i Empresa2017-07-262017-07-262008-09-01Journal of Behavioral Decision Making, 24 (2), 202-222, March 2011http://hdl.handle.net/10230/1187Although research has documented the importance of emotion in risk perception, little is known about its prevalence in everyday life. Using the Experience Sampling Method, 94 part-time students were prompted at random via cellular telephones to report on mood state and three emotions and to assess risk on thirty occasions during their working hours. The emotions valence, arousal, and dominance were measured using self-assessment manikins (Bradley & Lang, 1994). Hierarchical linear models (HLM) revealed that mood state and emotions explained significant variance in risk perception. In addition, valence and arousal accounted for variance over and above reason (measured by severity and possibility of risks). Six risks were reassessed in a post-experimental session and found to be lower than their real-time counterparts. The study demonstrates the feasibility and value of collecting representative samples of data with simple technology. Evidence for the statistical consistency of the HLM estimates is provided in an Appendix.application/pdfengL'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commonsinfo:eu-repo/semantics/workingPaperrepresentative designexperience sampling methodrisk perception; emotional reactionsself-assessment manikins (sam)retrospective judgmentmultilevel analysisBehavioral and Experimental Economicsinfo:eu-repo/semantics/openAccess