Acuña Canals, AnaEscobar Herrerias, Adriana2014-10-012014-10-012014-10-01http://hdl.handle.net/10230/22687Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2013-2014Tutor: Gert CornelissenThere is an ongoing debate regarding the effectiveness of subliminal advertising. In order to participate in the controversy and have a say in the topic we conducted an experiment in which we tested the following hypothesis: sexually aroused people will feel more attracted by the images containing sexual subliminal messages. We showed half the people in our sample 5 advertisements with sexual content with the purpose to increase their arousal; the other half watched 5 neutral advertisements. After that, all participants chose the image they liked most from each of the 7 pairs. The images were identical, except for the fact that one image had a sexual embed, and the other did not. Although the results are not statistically significant except for one case, they show a trend towards our predictions. We conclude that the experiment is worth to be repeated and we describe some implications.application/pdfengAttribution-NonCommercial-NoDerivs 3.0 SpainAttribution-NonCommercial-NoDerivs 3.0 SpainTreball de fi de grau – Curs 2013-2014Publicitat subliminalSexualitatRol sexual en la publicitatAtracció sexualinfo:eu-repo/semantics/bachelorThesisinfo:eu-repo/semantics/openAccess