Fernández, LauraMoreno, Jose A.Suárez Domínguez, Alejandro2022-06-232022-06-232022Fernández L, Moreno JA, Suárez-Domínguez A. “The Unbearable green demon”: a critical analysis of press representation around the extermination of monk parakeets in Madrid. Journal media. 2022;3(3):382-404. DOI: 10.3390/journalmedia30300272673-5172http://hdl.handle.net/10230/53577We examine the press representation of monk parakeets (Myiopsitta monachus) and their population management in Madrid city. To do this, we analyze mentions of this species in six Spanish newspapers for the case of Madrid. We apply a mixed methodology composed of framing, text analysis, and sentiment analysis. This multi-method approach allows us to further examine the framing and word choice of the newspapers, concluding that the press representation of monk parakeets has been biased and non-ethically led. We discuss this outcome by proposing a media representation guided by non-speciesist ethical framings and avoiding the objectification of nonhuman animals.application/pdfeng© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).info:eu-repo/semantics/articlehttp://doi.org/10.3390/journalmedia3030027monk parakeetMadridpress representationinvasive speciesconservationismcontrol methodsspeciesismframing analysistext analysissentiment analysisinfo:eu-repo/semantics/openAccess