Zhuk, Alesia2024-03-152024-03-152024Zhuk A. Ethical implications of AI in the metaverse. AI and Ethics. 2024;[12] p. DOI: 10.1007/s43681-024-00450-52730-5953http://hdl.handle.net/10230/59429Data de publicació electrònica: 13 de març del 2024This paper delves into the ethical implications of AI in the Metaverse through the analysis of real-world case studies, including Horizon Worlds, Decentraland, Roblox, Sansar, and Rec Room. The examination reveals recurring concerns related to content moderation, emphasising the need for a human-AI hybrid approach to strike a balance between creative freedom and user safety. Privacy and data protection emerge as crucial considerations, highlighting the importance of transparent communication and user data control for responsible AI implementation. Additionally, promoting inclusivity and diversity is emphasised, calling for transparent governance, diverse representation, and collaboration with ethics experts to ensure equitable AI practices. By addressing these specific ethical challenges, we can pave the way towards a responsible and user-centric Metaverse, maximising its potential while safeguarding user well-being and rights.application/pdfengThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.info:eu-repo/semantics/articlehttp://dx.doi.org/10.1007/s43681-024-00450-5Virtual environmentsContent curationUser privacyGovernance mechanismsUser-centric designCreative freedominfo:eu-repo/semantics/openAccess