Ezquerra, Marta2023-10-302023-10-302023-10-30http://hdl.handle.net/10230/58185Tutora: Mar Guerrero-Pico. Treball de fi de Màster en Cultura Digital i Mitjans Emergents (DiCEM)Online self-presentation involves a crescent need to prove oneself worthy of external attention as a response to content overabundance. In this context, social media platforms such as TikTok are experiencing an explosion of aesthetics, often hyper-specific niches that are popularized through the Internet for progressively shorter periods. Aesthetics correspond to subcultures that promulgate a certain lifestyle generating communities of young users around them. However, the hypersegmentation and fugacity exhibited by these current trends seem to clash head-on with a constant quest to build a defined and unique online presence. This research aims to explore from a multi-method qualitative approach the effects of the ephemeral aesthetics on adolescents' and young adults' self-representation on TikTok, and to analyze the relationship between platformization and “ephemeral aesthetics”, considering its impact on their self-representation. The purpose is to provide a closer look at under-studied TikTok self-representation phenomena prioritizing participants' perspectives as a source of inquiry.application/pdfengLlicència CC Reconeixement-NoComercial-SenseObraDerivada 4.0 Internacionalinfo:eu-repo/semantics/masterThesisInternet nichesSelf-presentationGenderIdentityPlatformizationAlgorithmsQantificationSocial mediaTikTokinfo:eu-repo/semantics/openAccess