Mapping press’s political ideology: a content analysis of editorial articles from the most read Brazilian online newspapers

Schena, Jucinara

Mapping press’s political ideology: a content analysis of editorial articles from the most read Brazilian online newspapers

Document Type

Doctoral thesis
Published Version

Author

Schena, Jucinara

Director

Almiron, Núria

Publication Date

2020-11-12

Pages

516 p.

License

Citation

Schena, J. Mapping press’s political ideology: a content analysis of editorial articles from the most read Brazilian online newspapers. Universitat Pompeu Fabra; 2020. handle: http://hdl.handle.net/10803/670418

This citation was generated automatically.

Doctoral program

Programa de doctorat en Comunicació

Abstract

Aware of the well-studied non-neutrality of media and the challenge that represents to have mechanisms to objectively identify the ideological bias, this thesis provides a methodological proposal to assess the political ideology of newspapers. The model’s originality lies on merging the contribution from political and communication sciences, as it is built considering the core values of political ideologies. The model is qualitatively inspired by the Critical Discourse Analysis perspective, and quantitatively by the traditional Content Analysis. It allows to compare samples according to an ideological framework and classify the outlets in four categories: elitism, egalitarianism, communitarianism and individualism. The model was applied to study the one-year time frame (2018) of editorial content (n=2,195) from the eight most read online newspapers in Brazil. The results show the feasibility of the model and draw a scenario dominated by a strong elitist discourse with only one off-key Brazilian newspaper leaning towards an egalitarian worldview.
Conscient de la no-neutralitat dels mitjans de comunicació i del repte que representen els mecanismes per identificar objectivament el biaix ideològic, aquesta tesi proporciona una proposta metodològica per valorar la ideologia política dels diaris. L’originalitat del model rau en fusionar la contribució de les ciències polítiques i de la comunicació, ja que es construeix tenint en compte els valors fonamentals de les ideologies polítiques. El model s’inspira qualitativament en la perspectiva de l’anàlisi crític del discurs i quantitativament en l’anàlisi de contingut tradicional. Permet comparar mostres segons un marc ideològic i classificar-les en quatre categories: elitisme, igualitarisme, comunitarisme i individualisme. El model es va aplicar per estudiar el termini d’un any (2018) de contingut editorial (n=2,195) dels vuit diaris digitals més llegits del Brasil. Els resultats mostren la viabilitat del model i dibuixen un escenari dominat per un fort discurs elitista amb un únic diari brasiler que s’enfoca cap a una visió del món igualitària.

Keywords

Political ideologies, Pluralism, Content analysis, Online newspapers, Ideologies polítiques, Pluralisme, Anàlisi de continguts, Diaris digitals, Brasil, Brazil