Coelho, Vitor Nazário; Oliveira, Thays A.; Coelho, Igor Machado; Coelho, Bruno N.; Fleming, Peter J.; Guimarães, Frederico G.; Ramalhinho-Lourenço, Helena; Souza, Marcone Jamilson Freitas; Talbi, El-Ghazali; Lust, Thibaut
(Elsevier, 2016)
Cross-selling campaigns seek to offer the right products to the set of customers with the goal of maximizing expected profit, while, at the same time, respecting the purchasing constraints set by investors. In this context, ...