Oliveira, Thays Aparecida de; Coelho, Vitor Nazário; Ramalhinho-Lourenço, Helena; Souza, Marcone Jamilson Freitas; Coelho, Bruno N.; Rezende, Daniel C.; Coelho, Igor Machado
(Elsevier, 2017)
This paper focuses on Book Marketing Campaigns, where the benefit of offering each book is calculated based on a bipartite graph (biclique). A quasi Biclique problem is assessed for obtaining the probabilities of success ...