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Browsing Articles (Departament d'Economia) by Subject "Campaigns"

Browsing Articles (Departament d'Economia) by Subject "Campaigns"

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  • Oliveira, Thays Aparecida de; Coelho, Vitor Nazário; Ramalhinho-Lourenço, Helena; Souza, Marcone Jamilson Freitas; Coelho, Bruno N.; Rezende, Daniel C.; Coelho, Igor Machado (Elsevier, 2017)
    This paper focuses on Book Marketing Campaigns, where the benefit of offering each book is calculated based on a bipartite graph (biclique). A quasi Biclique problem is assessed for obtaining the probabilities of success ...

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