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Browsing Departament d'Economia i Empresa by Subject "facebook"

Browsing Departament d'Economia i Empresa by Subject "facebook"

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  • Decarolis, Francesco; Goldmanis, Maris; Penta, Antonio (2019-04-12)
    The transition of the advertising market from traditional media to the internet has induced a proliferation of marketing agencies specialized in bidding in the auctions that are used to sell ad space on the web. We analyze ...

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