Digital innovation on cultural journalism: a comparative study and prototype based on Clarín and Infobae

Abstract

The journalism industry is facing a crisis, driven by the emergence of new audiences, the development of certain technologies, the need for skilled professionals, and budget constraints. Cultural sections are also challenged by a decline in critical and analytical engagement. Through a quantitative content analysis, this study aims to examine the use of digital journalism resources in articles published in the cultural sections of the websites of Infobae and Clarín from Argentina during March 2024. Since this research is based on a theoretical-practical modality, the purpose will be to analyze the frequency of use of these features and develop a prototype that integrates these tools to make greater use of information in this field.