Citation:Stieb DM, Boot CR, Turner MC. Promise and pitfalls in the application of big data to occupational and environmental health. BMC Public Health. 2017 Dec;17(1):372. DOI: 10.1186/s12889-017-4286-8
Is “big data” merely a catchphrase, or does the approach hold real promise in informing occupational and environmental health? Can challenges related to messy and unrepresentative data and spurious findings be overcome?