Show simple item record Fondevila i Gascón, Joan Francesc Mir-Bernal, Pedro Puiggròs-Román, Elena Muñoz-González, Mònica Berbel-Giménez, Gaspar Gutiérrez-Aragón, Óscar Feliu-Roé, Lluís Santana-López, Eva Rom Rodríguez, Josep Sorribas-Morales, Carolina Crespo, Javier L. Marqués, Joaquín 2023-12-19T06:59:54Z 2023-12-19T06:59:54Z 2016
dc.identifier.citation Fondevila-Gascón J, Mir-Bernal P, Puiggròs-Román E, Muñoz-González M, Berbel-Giménez G, Gutiérrez-Aragón Ó, et al. Semantic fields to improve business: the hotels case. Fronteiras. 2016 Dec 12;5(2):47-60. DOI: 10.21664/2238-8869.2016v5i2.p47-60
dc.identifier.issn 2238-8869
dc.description.abstract The decision-making from a tourist depend son the social media experience. For tourists, the importance of qualitative sources (forexample, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and Trip Advisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Anápolis GO. Centro Universitário de Anápolis Programa do Mestrado Multidisciplinar em Sociedade Tecnologia e Meio Ambiente
dc.relation.ispartof Fronteiras. 2016 Dec 12;5(2):47-60
dc.rights A Revista Fronteiras: Journal of Social, Technological and Environmental Science segue os preceitos legais da licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.
dc.title Semantic fields to improve business: the hotels case
dc.type info:eu-repo/semantics/article
dc.subject.keyword Social network
dc.subject.keyword Interactivity
dc.subject.keyword Technology
dc.subject.keyword Opinion mining
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion


This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search


My Account


In collaboration with Compliant to Partaking