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dc.contributor.author Fondevila i Gascón, Joan Francesc
dc.contributor.author Mir-Bernal, Pedro
dc.contributor.author Puiggròs-Román, Elena
dc.contributor.author Muñoz-González, Mònica
dc.contributor.author Berbel-Giménez, Gaspar
dc.contributor.author Gutiérrez-Aragón, Óscar
dc.contributor.author Feliu-Roé, Lluís
dc.contributor.author Santana-López, Eva
dc.contributor.author Rom Rodríguez, Josep
dc.contributor.author Sorribas-Morales, Carolina
dc.contributor.author Crespo, Javier L.
dc.contributor.author Marqués, Joaquín
dc.date.accessioned 2023-12-19T06:59:54Z
dc.date.available 2023-12-19T06:59:54Z
dc.date.issued 2016
dc.identifier.citation Fondevila-Gascón J, Mir-Bernal P, Puiggròs-Román E, Muñoz-González M, Berbel-Giménez G, Gutiérrez-Aragón Ó, et al. Semantic fields to improve business: the hotels case. Fronteiras. 2016 Dec 12;5(2):47-60. DOI: 10.21664/2238-8869.2016v5i2.p47-60
dc.identifier.issn 2238-8869
dc.identifier.uri http://hdl.handle.net/10230/58583
dc.description.abstract The decision-making from a tourist depend son the social media experience. For tourists, the importance of qualitative sources (forexample, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and Trip Advisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Anápolis GO. Centro Universitário de Anápolis Programa do Mestrado Multidisciplinar em Sociedade Tecnologia e Meio Ambiente
dc.relation.ispartof Fronteiras. 2016 Dec 12;5(2):47-60
dc.rights A Revista Fronteiras: Journal of Social, Technological and Environmental Science segue os preceitos legais da licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.
dc.rights.uri http://creativecommons.org/licenses/by-nc/4.0/legalcode
dc.title Semantic fields to improve business: the hotels case
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.21664/2238-8869.2016v5i2.p47-60
dc.subject.keyword Social network
dc.subject.keyword Interactivity
dc.subject.keyword Technology
dc.subject.keyword Opinion mining
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion

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