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Climate change communication: evolution, frames and the movable middle

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dc.contributor.author Sánchez García, Jessica del Carmen
dc.date.accessioned 2023-11-16T11:53:32Z
dc.date.available 2023-11-16T11:53:32Z
dc.date.issued 2023
dc.identifier.uri http://hdl.handle.net/10230/58277
dc.description Treball guanyador del segon premi del 2023 en Benestar Planetari convocat conjuntament per la UPF, la UPF-BSM i la càtedra UNESCO de Cicle de Vida i Canvi Climàtic ESCI-UPF, al millors treballs de fi de màster (TFM) sobre temes de Benestar Planetari.
dc.description Treball de Fi de màster: Master of Science in Sustainability Management (UPF Barcelona School of Management - ESCI UPF) Curs 2022-2023
dc.description Tutora: Lela Mélon
dc.description.abstract Climate change is humanity’s most pressing issue and it has been confirmed as such by extensive scientific evidence. Climate change communication plays a key role in addressing its complexity, explaining the state of affairs, and effectively engaging the public to partake in climate action. The present work explores the evolution of climate change communication and the intersection of science communication and policymaking. It also examines various climate change framings used in communications and reflects upon them using social science theories. Research suggests that the usage of certain frames could be ineffective in engaging audiences and may even lead to unintended consequences. Therefore, the present work aims to encourage communicators to carefully select appropriate framings and provides forward-looking recommendations for communicating the climate crisis and promoting climate action among the movable middle.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.other Treball de fi de màster – Curs 2022-2023
dc.title Climate change communication: evolution, frames and the movable middle
dc.type info:eu-repo/semantics/masterThesis
dc.subject.keyword Climate change communication
dc.subject.keyword Science communication
dc.subject.keyword Public engagement
dc.subject.keyword Climate action
dc.subject.keyword Movable middle
dc.rights.accessRights info:eu-repo/semantics/openAccess

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