This research aims to examine the power dynamics within the Star Wars fandom by
investigating the effects of review bombing and fan service as strategies employed by fans
and the film industry. By delving into concepts such as fan activism, anti-fandom, and toxic
fandom, this study establishes a foundation for understanding how fans interact with media
franchises. Drawing on The Last Jedi and The Rise of Skywalker as case studies, the research
utilizes thematic and critical discourse analysis ...
This research aims to examine the power dynamics within the Star Wars fandom by
investigating the effects of review bombing and fan service as strategies employed by fans
and the film industry. By delving into concepts such as fan activism, anti-fandom, and toxic
fandom, this study establishes a foundation for understanding how fans interact with media
franchises. Drawing on The Last Jedi and The Rise of Skywalker as case studies, the research
utilizes thematic and critical discourse analysis of user reviews on Metacritic to unveil the
manifestations of anti-fandom and toxic fandom through the practice of review bombing. It
reveals that anti-fandom primarily manifests as deep disappointment with the trajectory of the
Star Wars saga, while toxic fandom is characterized by offensive comments and personal
attacks. Additionally, the study reveals that fans recognize and respond to the extensive
utilization of fan service and nostalgia, generating both negative and positive reactions.
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