This research aims to explore the function of intercultural communication of Chinese Rap music and the construction of hybrid identity, through discourse analysis methods: Narrative Semiotics, visual semiology, and sociolinguistics of globalization. The general context of the research is the development of global youth culture and Rap music as an intercultural formulation of local identities. Songs of two Chinese Rap groups are analyzed: Higher Brothers and Bohan Phoenix. In short, it attempts to ...
This research aims to explore the function of intercultural communication of Chinese Rap music and the construction of hybrid identity, through discourse analysis methods: Narrative Semiotics, visual semiology, and sociolinguistics of globalization. The general context of the research is the development of global youth culture and Rap music as an intercultural formulation of local identities. Songs of two Chinese Rap groups are analyzed: Higher Brothers and Bohan Phoenix. In short, it attempts to scrutinize their use of Rap lyrics in order to promote the intercultural communication and construction of hybrid identity.
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