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The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission



The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission

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Document Type: Article
Version: Published version
Date: 2021
This document is associated with a Creative Common license © Lluis Mas, Paul Bolls, Emma Rodero, Miguel Barreda-Ángeles and
Ashley Churchill. Published by Emerald Publishing Limited. This article is
published under the Creative Commons Attribution (CC BY 4.0) licence.
Anyone may reproduce, distribute, translate and create derivative works of this
article (for both commercial and non-commercial purposes), subject to full
attribution to the original publication and authors. The full terms of this licence
may be seen at http://creativecommons.org/licences/by/4.0/legalcode
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