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Narrative persuasion in a mobile environment: effectiveness of a mobile application for promoting digital skills and coping strategies in adolescents

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dc.contributor.author Rodríguez de Dios, Isabel
dc.contributor.author Igartua, Juan José, 1965-
dc.contributor.author D'Haenens, Leen
dc.date.accessioned 2021-05-11T07:42:51Z
dc.date.available 2021-05-11T07:42:51Z
dc.date.issued 2021
dc.identifier.citation Rodríguez-de-Dios I, Igartua JJ, d'Haenens L. Narrative persuasion in a mobile environment: effectiveness of a mobile application for promoting digital skills and coping strategies in adolescents. Int J Commun. 2021;15:1637-58.
dc.identifier.issn 1932-8036
dc.identifier.uri http://hdl.handle.net/10230/47387
dc.description.abstract Digital skills and coping strategies have emerged as key competences for adolescents because of concerns about online risks and opportunities. With smartphones nigh ubiquitous nowadays, mobile applications are a promising tool for reaching adolescents and developing their competences. Because narratives have demonstrated their effectiveness for knowledge acquisition and attitudes, this study explores their use in mobile environments. A mobile application with narrative content was developed for teaching digital skills and coping strategies. A quasi-experiment conducted among 245 adolescents showed that the application was effective. Its use raised the level of personal security skill and intention to use active coping strategies when facing contact online risks. Identification with the main character and mobile acceptance predicted the impact of the app, but narrative transportation did not. This study suggests that narratives in mobile apps can be effective for adolescents.
dc.description.sponsorship This work was supported by the Government of Castile and Leon (Spain) and the European Social Fund [EDU/1083/2013].
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Annenberg School for Communication & Journalism
dc.relation.ispartof International Journal of Communication. 2021;15:1637-58
dc.rights Copyright © 2021 (Isabel Rodríguez-de-Dios, Juan-José Igartua, and Leen d’Haenens). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). (https://creativecommons.org/licenses/by-nc-nd/4.0/)
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.title Narrative persuasion in a mobile environment: effectiveness of a mobile application for promoting digital skills and coping strategies in adolescents
dc.type info:eu-repo/semantics/article
dc.subject.keyword Digital skills
dc.subject.keyword Coping strategies
dc.subject.keyword Online risks
dc.subject.keyword Narrative persuasion
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion

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