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When survey science met online tracking : presenting an error framework for metered data

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dc.contributor.author Bosch, Oriol J.
dc.contributor.author Revilla, Melanie
dc.date.accessioned 2021-02-15T13:31:23Z
dc.date.available 2021-02-15T13:31:23Z
dc.date.issued 2021-02
dc.identifier.uri http://hdl.handle.net/10230/46482
dc.description.abstract Metered data (also called "web log data" or "web-tracking data") is a type of data obtained from a meter willingly installed by participants on their devices. A meter refers to a heterogeneous group of technologies that allow tracking, at least, information about the URLs of the web pages visited. Metered data has the potential to replace part of survey data or to be combined with survey data to obtain higher quality data. It is crucial, nevertheless, to understand its limitations to mitigate potential errors. Although some research has explored some potential error causes a systematic categorization and conceptualization of these errors is missing. We present a framework of all errors that can occur when using metered data. We adapt the Total Survey Error framework to accommodate it to the specific error generating processes and error causes of metered data. The adapted error framework shows 1) the data collection and analysis process of metered data and 2) how the unique characteristics of metered data can affect data quality. This framework can be useful to choose the best design options for metered data, but also to make better informed decisions while planning when and how to supplement or replace survey data.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.relation.ispartofseries RECSM Working Paper Series;62
dc.rights This is an Open Access article distributed under the terms of the Creative Commons Attribution License Creative Commons Attribution 4.0 International, which permits unrestricted use, distribution and reproduction in any medium provided that the original work is properlyattributed.
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.subject.other Metered data
dc.subject.other Digital trace data
dc.subject.other Passive data
dc.subject.other Web-tracking
dc.subject.other Error framework
dc.subject.other Total survey error
dc.title When survey science met online tracking : presenting an error framework for metered data
dc.type info:eu-repo/semantics/workingPaper
dc.rights.accessRights info:eu-repo/semantics/openAccess

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