The main purpose of this project is to take a closer look at the performance of the company
Procter & Gamble and specifically the pink tax influence on one of their most recognised
brands, Gillette. Our purpose will be to investigate, by analysing Gillette’s financial
statements from the fiscal years 2018 and 2019, if the company would be capable of
increasing their value without the use of the pink tax. We will do so by developing an analysis
method through which we will elaborate different ...
The main purpose of this project is to take a closer look at the performance of the company
Procter & Gamble and specifically the pink tax influence on one of their most recognised
brands, Gillette. Our purpose will be to investigate, by analysing Gillette’s financial
statements from the fiscal years 2018 and 2019, if the company would be capable of
increasing their value without the use of the pink tax. We will do so by developing an analysis
method through which we will elaborate different hypothesis that will help us learn the
effects of costs and price changes on Gillette’s financial statements. This would allow other
companies to put this methodology into practice by adapting the system to their particular
circumstances. This will be critical for the development of this dissertation and our ambition
to prove our target: abolishing the pink tax is good for business.
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