Tourist destination managers must design effective communication strategies as part of their promotional tasks. In order to do so, destinations need to know what sources of information tourists actually use during the stages of a trip. Previous studies have partially addressed this issue but only used a limited list of sources analysed or only focused on three stages (pre-, during and post-). Our study considers a fourth stage –destination choice–, and also 27 sources of information were included ...
Tourist destination managers must design effective communication strategies as part of their promotional tasks. In order to do so, destinations need to know what sources of information tourists actually use during the stages of a trip. Previous studies have partially addressed this issue but only used a limited list of sources analysed or only focused on three stages (pre-, during and post-). Our study considers a fourth stage –destination choice–, and also 27 sources of information were included in the questionnaires sent to our sample of analysis composed of 1,621 tourists from the four main countries visiting Spain: France, Germany, Italy and the United Kingdom. The results confirm the prevalence of Internet search engines for destination choice and trip preparation phases, but also point out to the importance of recommendations from friends and family in the destination choice stage, of maps and plans during the trip, and of Facebook in the post-trip stage. It is also shown that, among the official channels of the destinations, only the website stands out as one of the most consulted sources.
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