Master of Arts in Communication Management

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MyUNFPA Journey: an internal communication plan on career development in the United Nations population fund

Vargas, Katrina Zharlene V. (2022)

The changing nature of career paths and boundaries in the last decades enable professionals to be more flexible about their careers and explore different opportunities. Boundarylessness of career, however, also makes it ...
A comprehensive strategic guide on how to successfully market to generation Z on TikTok: applied capstone project

Marrufo, Sofia (2022)

The following capstone project proposes a communication plan in the shape of a comprehensive strategic guide that focuses on how to successfully market to Generation Z through short videos on TikTok. This is achieved through ...
A communication plan proposal for Heura: introducing a new product

Pujadas Gómez, Anna (2022)

This Capstone Project intends to design a Communication Plan in both, the strategic and creative field, for the plant-based brand “Heura”. A literature review is presented before the communication plan, and a context for ...
CSR Communication and its influence on employer attractiveness : Do millennials swipe right for German companie’s CSR Communication?

Maurice, Elsa Camille (2019)

Corporate Social Responsibility (CSR) is increasingly linked to enhance employer attractiveness (EA) when communicated correctly and to positively influence job pursuit intentions. However, a research gap has been ...

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