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dc.contributor.author Badell, Joan-Isidre
dc.date.accessioned 2019-01-16T17:57:23Z
dc.date.available 2019-01-16T17:57:23Z
dc.date.issued 2015
dc.identifier.citation Badell JI. Museums and social media: Catalonia as a case study. Museum management and curatorship. 2015;30(3):244-63. DOI: 10.1080/09647775.2015.1042512
dc.identifier.issn 0964-7775
dc.identifier.uri http://hdl.handle.net/10230/36294
dc.description.abstract The main goal of this article is to describe the current situation of Catalan museums in social media. The study and analysis was developed following both a quantitative and a qualitative methodology, by creating parameters and indicators for scientometric purposes and by gathering and observing data from different platforms. Results showed that only 60% of Catalan museums present a social media profile of their own, and most of them are significantly lacking regarding feedback with their followers. A very heterogeneous situation was also detected in the Catalan museum system, which has a complex territorial organisation. Results also show that the introduction of state-of-the-art technologies is almost incidental. The discussion and conclusion sections also reflect on the presence and use of social media in Catalan museums, putting into question their communication strategies and plans, and how museums can communicate more effectively with their followers or visitors.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Taylor & Francis
dc.relation.ispartof Museum management and curatorship. 2015;30(3):244-63.
dc.rights © This is an Accepted Manuscript of an article published by Taylor & Francis in Museum management and curatorship on 29 Jun 2015, available online: http://www.tandfonline.com/10.1080/09647775.2015.1042512.
dc.title Museums and social media: Catalonia as a case study
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.1080/09647775.2015.1042512
dc.subject.keyword Museums
dc.subject.keyword Catalonia
dc.subject.keyword Social media
dc.subject.keyword Museum 2.0
dc.subject.keyword Museum websites
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/acceptedVersion


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