Welcome to the UPF Digital Repository
Màster Universitari en Gestió Estratègica de la Comunicació i Relacions Públiques. Treballs de fi de màster
- Home
- →
- Treballs d'estudiants
- →
- Comunicació
- →
- Màster Universitari en Gestió Estratègica de la Comunicació i Relacions Públiques. Treballs de fi de màster
JavaScript is disabled for your browser. Some features of this site may not work without it.
Màster Universitari en Gestió Estratègica de la Comunicació i Relacions Públiques. Treballs de fi de màster
Browse by
Treballs de fi de màster realitzats per estudiants del màster Universitari en Gestió Estratègica de la Comunicació i Relacions Públiques (màster conjunt de la Universitat escocesa de Stirling i de la UPF).
Recent Submissions
-
(2020)Companies in the renewable energy industry communicate on their corporate social responsibility (CSR) to comply to reporting legislation and to try and gain a sustainable competitive advantage. The triple bottom line ...
-
(2020)At the end of 2019, a new virus was discovered in Wuhan, China. The World Health Organization (WHO) began communicating the new virus, known as COVID-19 and on March 11, 2020, the WHO declared COVID-19 a pandemic. This ...
-
(2020)In 2017, powerful Hollywood producer Harvey Weinstein was exposed as having committed countless acts of sexual violation. Following this, #MeToo gained a new visibility. PR was used by Weinstein to defend himself and by ...
-
(2020)The purpose of this paper is to examine whether engaging in corporate philanthropy disaster relief efforts has a significant positive impact on corporate reputation. This case study focuses on the Spanish brand Inditex ...
-
(2018)This project focuses on paracrisis management on Facebook. Recently, research has examined paracrisis response strategies to find adequate ways of handling these reputation threats. The objective of this study is to test ...
-
(2018)With the increasing popularity of the online video-sharing platform YouTube, some of its most-followed users have attained vast amounts of subscribers to their channels, enabling them to reach and influence large online ...
