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Forcing respondents of online surveys to slow down: An effective strategy?

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dc.contributor.author Revilla, Melanie
dc.contributor.author Ochoa, Carlos
dc.contributor.author Turbina Baguena, Albert
dc.contributor.author Saris, Willem E.
dc.date.accessioned 2017-03-31T10:13:52Z
dc.date.available 2017-03-31T10:13:52Z
dc.date.issued 2014
dc.identifier.uri http://hdl.handle.net/10230/28350
dc.description.abstract The goal of this paper is to investigate the effects of forcing the respondents to slow down while answering online surveys. This is done by setting up an experiment with respondents from the Netquest panel in Mexico in which respondents are randomly assigned to a control group (free to go as fast as their Internet connection allows them) or to different treatment groups. The treatment groups are forced to slow down by using a timing control (minimum time per page necessary before they can go on), by showing the different blocks on the page progressively (first the question, later the scale, later the “next” button), or by fading-in the text of the question character by character. The minimum time per page is fixed by us in half of the groups and determined by tuning in the other half. The results show that there are some positive effects on the quality, mainly from the treatment which shows progressively the different blocks (question-scale). There are also some negative effects in all treatments (more complaints) but the abandon rates are higher only in the timing control condition. Overall, forcing respondents to slow down seems to be a strategy with more positive than negative effects if it is done by presenting progressively the different elements. We believe it should be further considered for future research.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.relation.ispartofseries RECSM Working Paper Series;37
dc.rights This is an Open Access article distributed under the terms of the Creative Commons Attribution License Creative Commons Attribution 4.0 International, which permits unrestricted use, distribution and reproduction in any medium provided that the original work is properlyattributed.
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.title Forcing respondents of online surveys to slow down: An effective strategy?
dc.type info:eu-repo/semantics/workingPaper
dc.subject.keyword Web surveys
dc.subject.keyword Response times
dc.subject.keyword Speeding
dc.subject.keyword Quality
dc.subject.keyword Timing control
dc.subject.keyword Netquest
dc.rights.accessRights info:eu-repo/semantics/openAccess

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