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dc.contributor.author | Acuña Canals, Ana |
dc.contributor.author | Escobar Herrerias, Adriana |
dc.date.accessioned | 2014-10-01T15:06:27Z |
dc.date.available | 2014-10-01T15:06:27Z |
dc.date.issued | 2014-10-01 |
dc.identifier.uri | http://hdl.handle.net/10230/22687 |
dc.description | Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2013-2014 |
dc.description | Tutor: Gert Cornelissen |
dc.description.abstract | There is an ongoing debate regarding the effectiveness of subliminal advertising. In order to participate in the controversy and have a say in the topic we conducted an experiment in which we tested the following hypothesis: sexually aroused people will feel more attracted by the images containing sexual subliminal messages. We showed half the people in our sample 5 advertisements with sexual content with the purpose to increase their arousal; the other half watched 5 neutral advertisements. After that, all participants chose the image they liked most from each of the 7 pairs. The images were identical, except for the fact that one image had a sexual embed, and the other did not. Although the results are not statistically significant except for one case, they show a trend towards our predictions. We conclude that the experiment is worth to be repeated and we describe some implications. |
dc.format.mimetype | application/pdf |
dc.language.iso | eng |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Spain |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Spain |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
dc.subject.other | Treball de fi de grau – Curs 2013-2014 |
dc.subject.other | Publicitat subliminal |
dc.subject.other | Sexualitat |
dc.subject.other | Rol sexual en la publicitat |
dc.subject.other | Atracció sexual |
dc.title | Subliminal advertising : new experimental data on the power of sexual embeds |
dc.type | info:eu-repo/semantics/bachelorThesis |
dc.rights.accessRights | info:eu-repo/semantics/openAccess |