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Subliminal advertising : new experimental data on the power of sexual embeds

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dc.contributor.author Acuña Canals, Ana
dc.contributor.author Escobar Herrerias, Adriana
dc.date.accessioned 2014-10-01T15:06:27Z
dc.date.available 2014-10-01T15:06:27Z
dc.date.issued 2014-10-01
dc.identifier.uri http://hdl.handle.net/10230/22687
dc.description Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2013-2014
dc.description Tutor: Gert Cornelissen
dc.description.abstract There is an ongoing debate regarding the effectiveness of subliminal advertising. In order to participate in the controversy and have a say in the topic we conducted an experiment in which we tested the following hypothesis: sexually aroused people will feel more attracted by the images containing sexual subliminal messages. We showed half the people in our sample 5 advertisements with sexual content with the purpose to increase their arousal; the other half watched 5 neutral advertisements. After that, all participants chose the image they liked most from each of the 7 pairs. The images were identical, except for the fact that one image had a sexual embed, and the other did not. Although the results are not statistically significant except for one case, they show a trend towards our predictions. We conclude that the experiment is worth to be repeated and we describe some implications.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Spain
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Spain
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.other Treball de fi de grau – Curs 2013-2014
dc.subject.other Publicitat subliminal
dc.subject.other Sexualitat
dc.subject.other Rol sexual en la publicitat
dc.subject.other Atracció sexual
dc.title Subliminal advertising : new experimental data on the power of sexual embeds
dc.type info:eu-repo/semantics/bachelorThesis
dc.rights.accessRights info:eu-repo/semantics/openAccess

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