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Browsing Grau en Estudis Internacionals d'Economia i Empresa. Treballs de fi de grau by Subject "Construcció de marca (Màrqueting)"

Browsing Grau en Estudis Internacionals d'Economia i Empresa. Treballs de fi de grau by Subject "Construcció de marca (Màrqueting)"

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  • Castañer Camps, Sandra; Coll Barneda, Maria; Gould Gavidia, Andrea; Hernández Uptegrove, Christie (2013-08-01)
    Generic or own brand products were initially only lesser expensive copies of the branded label alternative, but nowadays, pricing alone is not enough in order to survive in the Fast Moving Consumer Goods (FMCG) or Consumer ...

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