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Browsing Grau en Administració i Direcció d'Empreses. Treballs de fi de grau by Author "Orts Sánchez, Luis"

Browsing Grau en Administració i Direcció d'Empreses. Treballs de fi de grau by Author "Orts Sánchez, Luis"

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  • Behavioral economics : implications of irrational behavior in marketing practices
    Guilló Alcaraz, Georgina; Massuet i Ardil, Marc; Orts Sánchez, Luis; Sánchez Buixeda, Helena (2021)
    Behavioral economics have brought substantial changes in the way consumer’s behavior is understood. Consumers do not always follow rational patterns of behavior subsumable into classic economic theories. These behaviors, ...

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