Lopezosa, Carlos; Trillo Domínguez, Magdalena; Cabrera, Marga; Codina, Lluís
(Universitat Pompeu FabraEPI (El Profesional de la Información), 2022)
Given the confirmation of the fundamental role of the application of Search Engine
Optimization (SEO) in digital news media as part of the media's commitment to its readers,
this chapter proposes to analyze the process ...