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Browsing Articles (Departament de Comunicació) by Subject "Tay"

Browsing Articles (Departament de Comunicació) by Subject "Tay"

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  • Suárez-Gonzalo, Sara; Mas Manchón, Lluís; Guerrero Solé, Frederic (Obercom, 2019)
    Social media have changed the communication practices by creating an acute need for continuous interaction. The use of social chatbots is growing as an effective way to communicate with publics. Bots have become social ...

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