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Browsing Articles (Departament de Comunicació) by Author "Ontalba-Ruipérez, José Antonio"

Browsing Articles (Departament de Comunicació) by Author "Ontalba-Ruipérez, José Antonio"

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  • SEO and the digital news media: from the workplace to the classroom
    Lopezosa, Carlos; Codina, Lluís; Díaz Noci, Javier; Ontalba-Ruipérez, José Antonio (Grupo Comunicar, 2020)
    The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search ...

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