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Symbolic meaning of local identity – A case study on Barcelona place brand representation

Mostra el registre parcial de l'element Craciun, Cristina
dc.contributor.other Universitat Pompeu Fabra. Departament de Comunicació
dc.contributor.other Fernández Cavia, Josep, 1963- 2012-07-11T01:54:39Z 2012-07-11T01:54:39Z 2011-09-28
dc.description.abstract The core objective of this research process was to design an operational tool for place brand analysis. By modelling the emotional significance and the deeper-lying symbols associated to a specific place identity I expected to create a semiotic tool that could be applied, mutatis mutandis, on other similar place brands. As a field case study to develop the instrument, my choice of the research arena was Barcelona city, the capital of Catalonia Autonomous Community, Spain. Barcelona brand identity was approached in the line of the Chicago Urban Anthropology School. The research methods were designed according to the prescriptions of the urban anthropology, namely qualitative methods: in-depth interviews and discourse analysis. The final research outcome was a model summarizing a range of specific emotional values that support a place brand to position in the collective mindset and to assume a positively valued status and identity in the world order.
dc.format 91 p.
dc.format 1714859 bytes
dc.format application/pdf
dc.language.iso eng
dc.rights.uri Aquest document està subjecte a una llicència d'ús de Creative Commons, amb la qual es permet copiar, distribuir i comunicar públicament l'obra sempre que se'n citin l'autor original, la universitat i el departament i no se'n faci cap ús comercial ni obra derivada, tal com queda estipulat en la llicència d'ús (
dc.subject.other Semiòtica -- Aspectes socials
dc.subject.other Màrqueting territorial
dc.subject.other Barcelona
dc.title Symbolic meaning of local identity – A case study on Barcelona place brand representation
dc.type info:eu-repo/semantics/report 2012-07-10T07:27:36Z

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