Grau en Estudis Internacionals d'Economia i Empresa. Treballs de fi de grau
http://hdl.handle.net/10230/20716
2024-02-12T19:01:08ZThe impact of the introduction of central bank digital currencies (CBDCs) on the welfare society: a study of the special case of the digital euro
http://hdl.handle.net/10230/58982
The impact of the introduction of central bank digital currencies (CBDCs) on the welfare society: a study of the special case of the digital euro
Alaminos Pardos, Paula; Andreu Smart, Elena; Martret Jané, Paula
The purpose of this paper is to analyze the impact of the introduction of Central Bank Digital Currencies (CBDCs) on the well-being of society, focusing on the case of the digital Euro by the European Central Bank. The continuous evolution of money and the payment system has made CBDCs become an indispensable instrument to preserve the role of central bank money. The European Central Bank is aware of how the future of banking is related to the use of new technologies such as blockchain and the digitalization of currencies. However, the impact the digital Euro would have on society is still uncertain. Defining the welfare of society in terms of accessibility and inclusion, privacy, financial stability and legal rights and protection of citizens, the paper will conduct a qualitative analysis of CBDCs and the digital Euro, followed by a quantitative analysis, with the help of statistical models, of the effect the introduction of the digital Euro would have on the welfare of society.
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2022-2023; Tutora: Luz Parrondo
2023-01-01T00:00:00ZStrategic plan for Ametller Origen: analysis of a successful business model and proposal to internationalize in a new market
http://hdl.handle.net/10230/58084
Strategic plan for Ametller Origen: analysis of a successful business model and proposal to internationalize in a new market
Montlló Marcé, Maria; Vallès Topas, Sònia
The primary objective of this thesis is on the one hand, to understand how the organic industry works, from the productors and retailers point of view. On the other hand, is to provide some strategic recommendations to Ametller Origen related to its international expansion based on the quantitative and qualitative analysis made through the whole project. Additionally we have identified the following specific objectives:
- Understand how consumer trends are changing day-to-day and which are the main topics that stand out that will rule the short and long-term consumption pattern models.
- Learn how the vertical integration business model works, applied to the Ametller Origen, a company in the agro-food sector.
- Building upon Ametller Origen unique business model and understanding which have been the key success factors for the organization and the elements that helped the company to succeed in a constantly changing environment.
The motivations to choose Ametller Origen are because all our group members highly value Ametller Origen’s mission, to bring families closer to healthy and balanced diets, as well as the support they give to national producers, assuring that all the process, from the cultivation and production to the selling, is sustainably and consciously carried out. We are also interested in strategic consulting and as we identified the opportunity for Ametller Origen to expand outside the Catalan market, we decided to analyze further this possibility. As a consideration, this thesis is not intended to be a financial thesis, but we aim to provide strategic recommendations to Ametller Origen. As well, we have assumed, to facilitate the data recollection, that Ametller Origen can be considered a key player in the organic market, thus, this has been the analyzed market. Regarding the methodology, a research has been conducted to understand the whole context Ametller Origen is in, followed by a quantitative analysis of variables to assess which is the best market for internationalization, finalizing with a qualitative analysis of the organic market and its potential growth in the chosen country. At the end of the thesis, a recommendation will be released.
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2022-2023; Tutor: Enrique Ariel Schonberg-Schwarz Letzen
2023-10-17T00:00:00ZFinancial crimes 4.0: cryptocurrency: outlaws’ most ingeniously disguised scheme
http://hdl.handle.net/10230/57778
Financial crimes 4.0: cryptocurrency: outlaws’ most ingeniously disguised scheme
Placer Charles, Jon; Tortes Espinal, Sergi; Vilà Villegas, Abdon
The main objective of this paper is to study whether cryptocurrencies have the potential of becoming an off-the-record payment method and whether they are widely used for money laundering purposes. Furthermore, it also intends to analyse the relationship between the adoption of such innovative financial instruments and illicit activities in a predetermined sample of countries. Methods Used: In this report quantitative and qualitative analysis were combined. On the one hand, data from 12 different cryptocurrencies was collected to carry out a comparison between them and their characteristics. On the other hand, new characteristics and KPIs were analysed, this time to draw a comparison between cryptocurrencies and physical money. Finally, more data was collected of a sample of 72 countries. All this data was used to conduct a statistical regression with the program R to find correlation between the variables, and see what patterns they may show.
Findings and Conclusions: After analysing the above mentioned correlations and variables, it was concluded that indeed some characteristics of cryptocurrencies enable money laundering (and the use of dirty money), such as decentralisation, stability and return. Furthermore, cryptocurrencies were also found more favourable in terms of criminality for its portability and digital nature. Finally, when each sample country’s jurisdiction was analysed it was found that, even though each country has its particularities, it should
be understood that cryptocurrencies are becoming more and more common, and that the general public is accessing them with more frequency. Policymakers ought to be careful, and take them into account when updating policies that include topics such as bribery, corruption, etc.
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2022-2023; Tutora: Luz Parrondo Tort
2023-07-31T00:00:00ZThe expansion of Goiko: national and international strategies taken to consolidate a brand
http://hdl.handle.net/10230/54573
The expansion of Goiko: national and international strategies taken to consolidate a brand
Cánovas Robles, Mireia; Cashell Múgica, Miren Fiona; Llopart Gonzalo, Andrea; Puigpelat Giné, Anna
The hospitality industry in Spain is highly competitive, especially the restaurant sector due to the saturation of the market which complicates firms’ successes. However, the gourmet hamburger chain Goiko was able to launch in the middle of an economic crisis and is currently present all over the country. The main objective of this project is to analyse the process of expansion of Goiko. To do so, both its business model and its growth strategy are assessed. The focus of the study is the country of Spain, where Goiko has its main presence, but also France, the country chosen by the company to start its internationalisation. This project also provides the insights of the globalisation strategy followed and tries to unravel the key questions and the motivation behind the decision making. To conclude, an experimental analysis is conducted to compare both Spanish and French consumers with the objective of determining the viability to follow the same expansion pattern in France as in Spain. Lastly, recommendations about how to continue with the internationalisation strategy are drawn.
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2021-2022; Tutor: Carlos J. Serrano
2022-07-19T00:00:00Z