Economia i Empresahttp://hdl.handle.net/10230/206472024-03-28T11:07:43Z2024-03-28T11:07:43ZThe impact of the introduction of central bank digital currencies (CBDCs) on the welfare society: a study of the special case of the digital euroAlaminos Pardos, PaulaAndreu Smart, ElenaMartret Jané, Paulahttp://hdl.handle.net/10230/589822024-02-08T02:30:38Z2023-01-01T00:00:00ZThe impact of the introduction of central bank digital currencies (CBDCs) on the welfare society: a study of the special case of the digital euro
Alaminos Pardos, Paula; Andreu Smart, Elena; Martret Jané, Paula
The purpose of this paper is to analyze the impact of the introduction of Central Bank Digital Currencies (CBDCs) on the well-being of society, focusing on the case of the digital Euro by the European Central Bank. The continuous evolution of money and the payment system has made CBDCs become an indispensable instrument to preserve the role of central bank money. The European Central Bank is aware of how the future of banking is related to the use of new technologies such as blockchain and the digitalization of currencies. However, the impact the digital Euro would have on society is still uncertain. Defining the welfare of society in terms of accessibility and inclusion, privacy, financial stability and legal rights and protection of citizens, the paper will conduct a qualitative analysis of CBDCs and the digital Euro, followed by a quantitative analysis, with the help of statistical models, of the effect the introduction of the digital Euro would have on the welfare of society.
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2022-2023; Tutora: Luz Parrondo
2023-01-01T00:00:00ZPla de màrqueting d’una empresa de management musical al Camp de TarragonaSoro Abad, Lidiahttp://hdl.handle.net/10230/589322024-02-03T02:30:48Z2023-01-01T00:00:00ZPla de màrqueting d’una empresa de management musical al Camp de Tarragona
Soro Abad, Lidia
L'objectiu principal del projecte és oferir una proposta innovadora i trencar amb l'estacionalitat turística del Camp de Tarragona. L'equip de Soro's Management es compromet a proporcionar solucions professionals en l’àmbit dels esdeveniments musicals per assegurar-se que els seus clients aconsegueixen els seus objectius.
L'anàlisi extern destaca el creixement del mercat de la indústria musical a Catalunya gràcies a la inversió pública en el sector cultural. Es mencionen diferents factors que podrien influir en el projecte, com la demografia, geografia, economia, ecologia, tecnologia, polítiques legals i aspectes socioculturals.
També es realitza una anàlisi de la competència, mencionant algunes empreses del sector cultural a l'àrea del Camp de Tarragona. El mercat objectiu està format principalment per Ajuntaments, establiments d'hoteleria i particulars. Es proposen estratègies diferenciades per a cada segment de mercat.
En l'anàlisi intern es destaquen els recursos disponibles, com una cartera de contactes a la indústria hotelera i amb els Ajuntaments de la zona. A més, es ressalta l'oferta musical amb set propostes d'estils diferents.
Finalment, es fa una proposta de màrqueting mix per assegurar que el client rep amb claredat el missatge que l’empresa vol enviar.
Treball de Fi de Grau en Ciències Empresarials - Management. Curs 2022-2023; Tutor: Jordi Garolera Berrocal
2023-01-01T00:00:00ZSostenibilitat i empresa: estudi de la sostenibilitat ambiental del sector empresarial i les mesures creades per implementar-laCabero i Roset, Pauhttp://hdl.handle.net/10230/580852023-10-18T01:30:28Z2023-10-05T00:00:00ZSostenibilitat i empresa: estudi de la sostenibilitat ambiental del sector empresarial i les mesures creades per implementar-la
Cabero i Roset, Pau
En aquest treball s’examina el significat de l’empresa sostenible, les mesures que aquestes implementen i la seva transcendència en el desenvolupament sostenible. El propòsit és analitzar si les empreses estan duent a terme canvis importants que afecten positivament a la sostenibilitat ambiental, més en concret a la reducció d’emissions de gasos d’efecte hivernacle, en línia amb les seves promeses i la seva imatge pública. Per poder-lo realitzar, s’ha recopilat informació de la revisió d’articles acadèmics, material de premsa, institucions i entitats governamentals, informes i estudis, i informació proporcionada directament per les pròpies empreses. Els principals resultats mostren un desequilibri entre les promeses i compromisos de les empreses amb les seves accions, i una insuficient comprensió i contribució al desenvolupament sostenible, embrutant el concepte d’empresa sostenible.
Treball de Fi de Grau en Ciències Empresarials - Management. Curs 2022-2023; Tutora: Jeaninne Horowitz
2023-10-05T00:00:00ZStrategic plan for Ametller Origen: analysis of a successful business model and proposal to internationalize in a new marketMontlló Marcé, MariaVallès Topas, Sòniahttp://hdl.handle.net/10230/580842023-10-18T01:30:29Z2023-10-17T00:00:00ZStrategic plan for Ametller Origen: analysis of a successful business model and proposal to internationalize in a new market
Montlló Marcé, Maria; Vallès Topas, Sònia
The primary objective of this thesis is on the one hand, to understand how the organic industry works, from the productors and retailers point of view. On the other hand, is to provide some strategic recommendations to Ametller Origen related to its international expansion based on the quantitative and qualitative analysis made through the whole project. Additionally we have identified the following specific objectives:
- Understand how consumer trends are changing day-to-day and which are the main topics that stand out that will rule the short and long-term consumption pattern models.
- Learn how the vertical integration business model works, applied to the Ametller Origen, a company in the agro-food sector.
- Building upon Ametller Origen unique business model and understanding which have been the key success factors for the organization and the elements that helped the company to succeed in a constantly changing environment.
The motivations to choose Ametller Origen are because all our group members highly value Ametller Origen’s mission, to bring families closer to healthy and balanced diets, as well as the support they give to national producers, assuring that all the process, from the cultivation and production to the selling, is sustainably and consciously carried out. We are also interested in strategic consulting and as we identified the opportunity for Ametller Origen to expand outside the Catalan market, we decided to analyze further this possibility. As a consideration, this thesis is not intended to be a financial thesis, but we aim to provide strategic recommendations to Ametller Origen. As well, we have assumed, to facilitate the data recollection, that Ametller Origen can be considered a key player in the organic market, thus, this has been the analyzed market. Regarding the methodology, a research has been conducted to understand the whole context Ametller Origen is in, followed by a quantitative analysis of variables to assess which is the best market for internationalization, finalizing with a qualitative analysis of the organic market and its potential growth in the chosen country. At the end of the thesis, a recommendation will be released.
Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2022-2023; Tutor: Enrique Ariel Schonberg-Schwarz Letzen
2023-10-17T00:00:00Z